Discover more from Personalization Decoded
How Would We Personalize the Homepage of Equinox with Ninetailed
Increase your revenue from the same traffic by creating, testing, and analyzing experiences with Ninetailed
Ninetailed's "Personalization Decoded" offers a comprehensive showcase of the myriad of ways in which personalization can increase website conversion rates, enhances digital customer experiences, and engenders customer loyalty.
As experts in the field of personalization, we provide a proven methodology that evaluates your current situation, identifies opportunities for personalization, and devises a roadmap to maximize the impact of the personalization process.
Our evaluation methodology is fool-proof and ensures that we not only identify the best personalization practices for your brand but also pinpoint high-impact use cases that will drive performance and end-user satisfaction by delivering the right experience at the right time.
Industries, big and small, are increasingly realizing the significance of providing a personalized touch to their digital customer experience and are pivoting to meet individual needs. However, the process of scaling operations while delivering personalized experiences can be a daunting task for businesses.
You might think about whether it is really necessary for businesses to personalize their website experiences for their potential/existing customers.
The answer is a resounding yes, and here’s why:
There is a huge opportunity lying under personalized offers because, according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.
When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.
Adding Personalized Experiences to Equinox
Recommendation #1: Create A/B Tests within Your CMS
With Ninetailed integrated with your headless CMS, you’ll have everything related to experimentation and A/B testing within your content management workflow. Therefore:
no need to learn a new tool
no need to switch to another tab
no need to create a new workflow
no need to create new data or organizational silos
Another benefit of reducing complexity is that it allows you to focus your efforts more effectively, create a better testing rhythm, and have higher testing velocity.
This is critical for maintaining a good testing rhythm, as it ensures that your team has enough time and energy to dedicate to each test scenario.
When Ninetailed was integrated into Contentful for one of our customers, we saw that teams could increase the testing velocity up to 200% compared to other solutions like Google Optimize — which ultimately yields better digital experiences and higher conversion rates.
Recommendation #2: Homepage Hero Personalization
With the power of dynamic content, you can now take your website to the next level by tailoring the homepage to meet the unique needs and preferences of each individual user.
By leveraging data such as browsing behavior, location, and shopping history, you can present targeted content and offers that resonate with their interests and needs. Incorporating dynamic content into your homepage can also help stave off bounce rates by presenting relevant and engaging content as soon as the user lands on your page.
With this approach, your website can become more than just a static page; it can become a dynamic hub that constantly adapts to the user's needs, providing a truly personalized experience that cultivates loyalty and drives sales.
Here is an example tailored for your website:
Personalization for Visitors Who Are Interested in Different Classes:
Recommendation #3: Personalized Homepage for Paid Traffic
If you're looking to maximize the ROI of your paid traffic campaigns, then personalized landing pages should be part of your strategy.
By tailoring your landing pages to specific ads, you can speak directly to their needs, interests, and pain points. This level of personalization communicates that you understand their unique situation and makes them more likely to engage with your brand.
Here is an example tailored for your website:
Taejae from Special Projects at Ruggable explains this massive uplift as “Let's say an ad about Ruggable being pet friendly, and then you run into a home page banner that has a dog picture in it as opposed to something completely irrelevant. Click-through rates were close to seven or eight times the original.”
The Bottom Line
While Equinox does have a clean and well-designed website, the user experience could benefit from some personalization strategies. By implementing these strategies, your team can take the website to the next level and make it more engaging for visitors:
Implement a real-time segmentation approach to expose visitors to relevant dynamic content while increasing the click-through rate and average revenue size
Personalize the homepage and promo banners for new customers and existing customers
Personalizing your home page for each advertising campaign that a visitor clicks on will help you convert more of the paid traffic you receive
A/B test all the content on your website within your CMS
Ninetailed’s ‘Plug-and-Play’ Solution for Contentful
It was kind of a godsend because it was so easy. Ninetailed plugged right into what we're building within Contentful and removed all the worry in building a custom solution.
— Dylan Feiner, Product at Ruggable
Thanks for reading Personalization Decoded! Subscribe for free to receive new use cases around personalization and decisioning.