Personalization Decoded

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How Would We Personalize Moonpig Based on the "Reminder" Data
Personalization → higher customer satisfaction and conversion rates
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Esat Artug
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Andy Kaiser
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How Would We Personalize FTD to Help Them Increase Conversion Rates
Remind the products visitors have viewed on your site
 • 
Esat Artug
 and 
Andy Kaiser
How Would We Personalize Urban Outfitters for Recently Viewed Products
Increase the CTR with recently viewed products
 • 
Esat Artug
 and 
Andy Kaiser
How Would We Personalize Michael Hill to Supercharge Conversion Rates
Personalized pricing → Higher conversion rates
 • 
Esat Artug
 and 
Andy Kaiser
How Would We Personalize Headspace Based on Paid Ads
Post-click personalization
 • 
Esat Artug
 and 
Andy Kaiser
How Would We Personalize Ritual Based on Product Recommendation Quiz
A small selection of recommended products helps overcome the paradox of choice
 • 
Esat Artug
 and 
Andy Kaiser
How Would We Personalize Ideagen Based on Firmographics to Increase Conversions
Use firmographic data to prioritize high-value visitors on your website
 • 
Esat Artug
 and 
Andy Kaiser
How Would We Personalize Agicap Based on Firmographic Attributes
An average website sees 97% to 98% of anonymous visitors
 • 
Esat Artug
 and 
Andy Kaiser
Personalization Decoded
Personalization Decoded
Every two weeks, we break down a website and write a short case study demonstrating how to personalize it.
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Ninetailed - Composable Personalization
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