As experts in the field of personalization, we provide a proven methodology that evaluates your current situation, identifies opportunities for personalization, and devises a roadmap to maximize the impact of the personalization process.

Our evaluation methodology is fool-proof and ensures that we not only identify the best personalization practices for your brand but also pinpoint high-impact use cases that will drive performance and end-user satisfaction by delivering the right experience at the right time.

The Opportunity

Industries, big and small, are increasingly realizing the significance of providing a personalized touch to their digital customer experience and are pivoting to meet individual needs. However, the process of scaling operations while delivering personalized experiences can be a daunting task for businesses.

You might think about whether it is really necessary for businesses to personalize their website experiences for their potential/existing customers.

The answer is a resounding yes, and here’s why:

There is a huge opportunity lying under personalized offers because, according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Adding Personalized Experiences to Equinox

Recommendation #1: Create A/B Tests within Your CMS

With Ninetailed integrated with your headless CMS, you’ll have everything related to experimentation and A/B testing within your content management workflow. Therefore:

• no need to learn a new tool

• no need to switch to another tab

• no need to create a new workflow

• no need to create new data or organizational silos

Another benefit of reducing complexity is that it allows you to focus your efforts more effectively, create a better testing rhythm, and have higher testing velocity.

This is critical for maintaining a good testing rhythm, as it ensures that your team has enough time and energy to dedicate to each test scenario.

When Ninetailed was integrated into Contentful for one of our customers, we saw that teams could increase the testing velocity up to 200% compared to other solutions like Google Optimize — which ultimately yields better digital experiences and higher conversion rates.

Recommendation #2: Homepage Hero Personalization

With the power of dynamic content, you can now take your website to the next level by tailoring the homepage to meet the unique needs and preferences of each individual user.

By leveraging data such as browsing behavior, location, and shopping history, you can present targeted content and offers that resonate with their interests and needs. Incorporating dynamic content into your homepage can also help stave off bounce rates by presenting relevant and engaging content as soon as the user lands on your page.

With this approach, your website can become more than just a static page; it can become a dynamic hub that constantly adapts to the user's needs, providing a truly personalized experience that cultivates loyalty and drives sales.

Here is an example tailored for your website:

Personalization for Visitors Who Are Interested in Different Classes:

Learn how Pets Deli, one of the market leaders in the European D2C pet food market, increased its conversion rates with personalized banners for different customer segments 🚀

Recommendation #3: Personalized Homepage for Paid Traffic

If you're looking to maximize the ROI of your paid traffic campaigns, then personalized landing pages should be part of your strategy.

By tailoring your landing pages to specific ads, you can speak directly to their needs, interests, and pain points. This level of personalization communicates that you understand their unique situation and makes them more likely to engage with your brand.

Here is an example tailored for your website:

Learn how Ruggable increased its CTRs by 7x and conversion rates by 25% with personalization based on different ads 🚀

Taejae from Special Projects at Ruggable explains this massive uplift as “Let's say an ad about Ruggable being pet friendly, and then you run into a home page banner that has a dog picture in it as opposed to something completely irrelevant. Click-through rates were close to seven or eight times the original.”

The Bottom Line

While Equinox does have a clean and well-designed website, the user experience could benefit from some personalization strategies. By implementing these strategies, your team can take the website to the next level and make it more engaging for visitors:

• Implement a real-time segmentation approach to expose visitors to relevant dynamic content while increasing the click-through rate and average revenue size

• Personalize the homepage and promo banners for new customers and existing customers

• Personalizing your home page for each advertising campaign that a visitor clicks on will help you convert more of the paid traffic you receive

• A/B test all the content on your website within your CMS

Ninetailed’s ‘Plug-and-Play’ Solution for Contentful

It was kind of a godsend because it was so easy. Ninetailed plugged right into what we're building within Contentful and removed all the worry in building a custom solution.

— Dylan Feiner, Product at Ruggable

As experts in the field of personalization, we provide a proven methodology that evaluates your current situation, identifies opportunities for personalization, and devises a roadmap to maximize the impact of the personalization process.

Our evaluation methodology is fool-proof and ensures that we not only identify the best personalization practices for your brand but also pinpoint high-impact use cases that will drive performance and end-user satisfaction by delivering the right experience at the right time.

The Opportunity

Industries, big and small, are increasingly realizing the significance of providing a personalized touch to their digital customer experience and are pivoting to meet individual needs. However, the process of scaling operations while delivering personalized experiences can be a daunting task for businesses.

You might think about whether it is really necessary for businesses to personalize their website experiences for their potential/existing customers.

The answer is a resounding yes, and here’s why:

There is a huge opportunity lying under personalized offers because, according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Adding Personalized Experiences to ShopRunner

Recommendation #1: Create A/B Tests within Your CMS

With Ninetailed integrated with your headless CMS, you’ll have everything related to experimentation and A/B testing within your content management workflow. Therefore:

• no need to learn a new tool

• no need to switch to another tab

• no need to create a new workflow

• no need to create new data or organizational silos

Another benefit of reducing complexity is that it allows you to focus your efforts more effectively, create a better testing rhythm, and have higher testing velocity.

This is critical for maintaining a good testing rhythm, as it ensures that your team has enough time and energy to dedicate to each test scenario.

When Ninetailed was integrated into Contentful for one of our customers, we saw that teams could increase the testing velocity up to 200% compared to other solutions like Google Optimize — which ultimately yields better digital experiences and higher conversion rates.

Recommendation #2: Homepage Personalization

With the power of dynamic content, you can now take your website to the next level by tailoring the homepage to meet the unique needs and preferences of each individual user.

By leveraging data such as browsing behavior, location, and shopping history, you can present targeted content and offers that resonate with their interests and needs. Incorporating dynamic content into your homepage can also help stave off bounce rates by presenting relevant and engaging content as soon as the user lands on your page.

With this approach, your website can become more than just a static page; it can become a dynamic hub that constantly adapts to the user's needs, providing a truly personalized experience that cultivates loyalty and drives sales.

Here is an example tailored for your website:

Personalization for a visitor who visited a specific store before:

Recommendation #3: Banner Personalization with Personalized Offers/Messages

By tailoring your banners with personalized offers or messages, you can grab visitors' attention and entice them to make a purchase.

Studies have shown that personalized banner ads have a higher click-through rate and are more likely to lead to a conversion. By employing this strategy, you can show your audience that you understand their wants and needs, making them more likely to trust your brand and engage with your content.

Here is an example tailored for your website:

Personalization for a visitor who visited a specific store before:

Learn how Pets Deli, one of the market leaders in the European D2C pet food market, increased its conversion rates with personalized banners for different customer segments 🚀

Recommendation #4: Personalized Landing Pages for Paid Traffic

If you're looking to maximize the ROI of your paid traffic campaigns, then personalized landing pages should be part of your strategy.

By tailoring your landing pages to specific ads, you can speak directly to their needs, interests, and pain points. This level of personalization communicates that you understand their unique situation and makes them more likely to engage with your brand.

Here is an example:

Learn how Ruggable increased its CTRs by 7x and conversion rates by 25% with personalization based on different ads 🚀

Taejae from Special Projects at Ruggable explains this massive uplift as “Let's say an ad about Ruggable being pet friendly, and then you run into a home page banner that has a dog picture in it as opposed to something completely irrelevant. Click-through rates were close to seven or eight times the original.”

The Bottom Line

While ShopRunner does have a clean and well-designed website, the user experience could benefit from some personalization strategies. By implementing these strategies, your team can take the website to the next level and make it more engaging for visitors:

• Implement a real-time segmentation approach to expose visitors to relevant dynamic content while increasing the click-through rate and average revenue size

• Personalize the homepage and promo banners for new customers and existing customers

• Personalizing your home page for each advertising campaign that a visitor clicks on will help you convert more of the paid traffic you receive

• A/B test all the content on your website within your CMS

Ninetailed’s ‘Plug-and-Play’ Solution for Contentful

It was kind of a godsend because it was so easy. Ninetailed plugged right into what we're building within Contentful and removed all the worry in building a custom solution.

— Dylan Feiner, Product at Ruggable

As experts in the field of personalization, we provide a proven methodology that evaluates your current situation, identifies opportunities for personalization, and devises a roadmap to maximize the impact of the personalization process.

Our evaluation methodology is fool-proof and ensures that we not only identify the best personalization practices for your brand but also pinpoint high-impact use cases that will drive performance and end-user satisfaction by delivering the right experience at the right time.

The Opportunity

Industries, big and small, are increasingly realizing the significance of providing a personalized touch to their digital customer experience and are pivoting to meet individual needs. However, the process of scaling operations while delivering personalized experiences can be a daunting task for businesses.

You might think about whether it is really necessary for businesses to personalize their website experiences for their potential/existing customers.

The answer is a resounding yes, and here’s why:

There is a huge opportunity lying under personalized offers because, according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Adding Personalized Experiences to Rapha

Recommendation #1: Create A/B Tests within Your CMS

With Ninetailed integrated with your headless CMS, you’ll have everything related to experimentation and A/B testing within your content management workflow. Therefore:

• no need to learn a new tool

• no need to switch to another tab

• no need to create a new workflow

• no need to create new data or organizational silos

Another benefit of reducing complexity is that it allows you to focus your efforts more effectively, create a better testing rhythm, and have higher testing velocity.

This is critical for maintaining a good testing rhythm, as it ensures that your team has enough time and energy to dedicate to each test scenario.

When Ninetailed was integrated into Contentful for one of our customers, we saw that teams could increase the testing velocity up to 200% compared to other solutions like Google Optimize — which ultimately yields better digital experiences and higher conversion rates.

Recommendation #2: Homepage Personalization

With the power of dynamic content, you can now take your website to the next level by tailoring the homepage to meet the unique needs and preferences of each individual user.

By leveraging data such as browsing behavior, location, and shopping history, you can present targeted content and offers that resonate with their interests and needs. Incorporating dynamic content into your homepage can also help stave off bounce rates by presenting relevant and engaging content as soon as the user lands on your page.

With this approach, your website can become more than just a static page; it can become a dynamic hub that constantly adapts to the user's needs, providing a truly personalized experience that cultivates loyalty and drives sales.

Here is an example tailored for your website:

Homepage Hero Personalization for Potential Customers and Existing Customers

Recommendation #3: Banner Personalization with Personalized Offers/Messages

By tailoring your banners with personalized offers or messages, you can grab visitors' attention and entice them to make a purchase.

Studies have shown that personalized banner ads have a higher click-through rate and are more likely to lead to a conversion. By employing this strategy, you can show your audience that you understand their wants and needs, making them more likely to trust your brand and engage with your content.

Here is an example tailored for your website:

Banner Personalization for Potential Customers and Loyal Customers

Learn how Pets Deli, one of the market leaders in the European D2C pet food market, increased its conversion rates with personalized banners for different customer segments 🚀

Recommendation #4: Personalized Landing Pages for Paid Traffic

If you're looking to maximize the ROI of your paid traffic campaigns, then personalized landing pages should be part of your strategy.

By tailoring your landing pages to specific ads, you can speak directly to their needs, interests, and pain points. This level of personalization communicates that you understand their unique situation and makes them more likely to engage with your brand.

Here is an example tailored for your website:

Learn how Ruggable increased its CTRs by 7x and conversion rates by 25% with personalization based on different ad campaigns 🚀

Taejae from Special Projects at Ruggable explains this massive uplift as “Let's say an ad about Ruggable being pet friendly, and then you run into a home page banner that has a dog picture in it as opposed to something completely irrelevant. Click-through rates were close to seven or eight times the original.”

The Bottom Line

While Rapha does have a clean and well-designed website, the user experience could benefit from some personalization strategies. By implementing these strategies, your team can take the website to the next level and make it more engaging for visitors:

• Implement a real-time segmentation approach to expose visitors to relevant dynamic content while increasing the click-through rate and average revenue size

• Personalize the homepage and promo banners for new customers and existing customers

• Personalizing your home page for each advertising campaign that a visitor clicks on will help you convert more of the paid traffic you receive

• A/B test all the content on your website within your CMS

Ninetailed’s ‘Plug-and-Play’ Solution for Contentful

It was kind of a godsend because it was so easy. Ninetailed plugged right into what we're building within Contentful and removed all the worry in building a custom solution.

— Dylan Feiner, Product at Ruggable

As experts in the field of personalization, we provide a proven methodology that evaluates your current situation, identifies opportunities for personalization, and devises a roadmap to maximize the impact of the personalization process.

Our evaluation methodology is fool-proof and ensures that we not only identify the best personalization practices for your brand but also pinpoint high-impact use cases that will drive performance and end-user satisfaction by delivering the right experience at the right time.

The Opportunity

Industries, big and small, are increasingly realizing the significance of providing a personalized touch to their digital customer experience and are pivoting to meet individual needs. However, the process of scaling operations while delivering personalized experiences can be a daunting task for businesses.

You might think about whether it is really necessary for businesses to personalize their website experiences for their potential/existing customers.

The answer is a resounding yes, and here’s why:

There is a huge opportunity lying under personalized offers because, according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Subscribe now

Adding Personalized Experiences to Peloton

Recommendation #1: Create A/B Tests within Your CMS

With Ninetailed integrated with your headless CMS, you’ll have everything related to experimentation and A/B testing within your content management workflow. Therefore:

• no need to learn a new tool

• no need to switch to another tab

• no need to create a new workflow

• no need to create new data or organizational silos

Another benefit of reducing complexity is that it allows you to focus your efforts more effectively, create a better testing rhythm, and have higher testing velocity.

This is critical for maintaining a good testing rhythm, as it ensures that your team has enough time and energy to dedicate to each test scenario.

When Ninetailed was integrated into Contentful for one of our customers, we saw that teams could increase the testing velocity up to 200% compared to other solutions like Google Optimize — which ultimately yields better digital experiences and higher conversion rates.

Recommendation #2: Homepage Personalization

With the power of dynamic content, you can now take your website to the next level by tailoring the homepage to meet the unique needs and preferences of each individual user.

By leveraging data such as browsing behavior, location, and shopping history, you can present targeted content and offers that resonate with their interests and needs. Incorporating dynamic content into your homepage can also help stave off bounce rates by presenting relevant and engaging content as soon as the user lands on your page.

With this approach, your website can become more than just a static page; it can become a dynamic hub that constantly adapts to the user's needs, providing a truly personalized experience that cultivates loyalty and drives sales.

Here is an example tailored for your website:

Personalization for Existing Customers who already own a Peloton and would benefit from Peloton App

Recommendation #3: Banner Personalization with Personalized Offers/Messages

By tailoring your banners with personalized offers or messages, you can grab visitors' attention and entice them to make a purchase.

Studies have shown that personalized banner ads have a higher click-through rate and are more likely to lead to a conversion. By employing this strategy, you can show your audience that you understand their wants and needs, making them more likely to trust your brand and engage with your content.

Here is an example tailored for your website:

Example of Personalization for Potential Customers by location and Loyal Customers by demographics

Learn how Pets Deli, one of the market leaders in the European D2C pet food market, increased its conversion rates with personalized banners for different customer segments 🚀

Recommendation #4: Personalized Landing Pages for Paid Traffic

If you're looking to maximize the ROI of your paid traffic campaigns, then personalized landing pages should be part of your strategy.

By tailoring your landing pages to specific ads, you can speak directly to their needs, interests, and pain points. This level of personalization communicates that you understand their unique situation and makes them more likely to engage with your brand.

Here is an example tailored for your website:

Learn how Ruggable increased its CTRs by 7x and conversion rates by 25% with personalization based on different ads 🚀

Taejae from Special Projects at Ruggable explains this massive uplift as “Let's say an ad about Ruggable being pet friendly, and then you run into a home page banner that has a dog picture in it as opposed to something completely irrelevant. Click-through rates were close to seven or eight times the original.”

The Bottom Line

While Peloton does have a clean and well-designed website, the user experience could benefit from some personalization strategies. By implementing these strategies, your team can take the website to the next level and make it more engaging for visitors:

• Implement a real-time segmentation approach to expose visitors to relevant dynamic content while increasing the click-through rate and average revenue size

• Personalize the homepage and promo banners for new customers and existing customers

• Personalizing your home page for each advertising campaign that a visitor clicks on will help you convert more of the paid traffic you receive

• A/B test all the content on your website within your CMS

Ninetailed’s ‘Plug-and-Play’ Solution for Contentful

It was kind of a godsend because it was so easy. Ninetailed plugged right into what we're building within Contentful and removed all the worry in building a custom solution.

— Dylan Feiner, Product at Ruggable

As experts in the field of personalization, we provide a proven methodology that evaluates your current situation, identifies opportunities for personalization, and devises a roadmap to maximize the impact of the personalization process.

Our evaluation methodology is fool-proof and ensures that we not only identify the best personalization practices for your brand but also pinpoint high-impact use cases that will drive performance and end-user satisfaction by delivering the right experience at the right time.

The Opportunity

Industries, big and small, are increasingly realizing the significance of providing a personalized touch to their digital customer experience and are pivoting to meet individual needs. However, the process of scaling operations while delivering personalized experiences can be a daunting task for businesses.

You might think about whether it is really necessary for businesses to personalize their website experiences for their potential/existing customers.

The answer is a resounding yes, and here’s why:

There is a huge opportunity lying under personalized offers because, according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Subscribe now

Adding Personalized Experiences to Gymshark

Recommendation #1: Create A/B Tests within Your CMS

With Ninetailed integrated with your headless CMS, you’ll have everything related to experimentation and A/B testing within your content management workflow. Therefore:

• no need to learn a new tool

• no need to switch to another tab

• no need to create a new workflow

• no need to create new data or organizational silos

Another benefit of reducing complexity is that it allows you to focus your efforts more effectively, create a better testing rhythm, and have higher testing velocity.

This is critical for maintaining a good testing rhythm, as it ensures that your team has enough time and energy to dedicate to each test scenario.

When Ninetailed was integrated into Contentful for one of our customers, we saw that teams could increase the testing velocity up to 200% compared to other solutions like Google Optimize — which ultimately yields better digital experiences and higher conversion rates.

Recommendation #2: Homepage Personalization

With the power of dynamic content, you can now take your website to the next level by tailoring the homepage to meet the unique needs and preferences of each individual user.

By leveraging data such as browsing behavior, location, and shopping history, you can present targeted content and offers that resonate with their interests and needs. Incorporating dynamic content into your homepage can also help stave off bounce rates by presenting relevant and engaging content as soon as the user lands on your page.

With this approach, your website can become more than just a static page; it can become a dynamic hub that constantly adapts to the user's needs, providing a truly personalized experience that cultivates loyalty and drives sales.

Here is an example tailored for your website:

Personalization for Potential Customers and Existing Customers Interested in Running:

Recommendation #3: Banner Personalization with Personalized Offers/Messages

By tailoring your banners with personalized offers or messages, you can grab visitors' attention and entice them to make a purchase.

Studies have shown that personalized banner ads have a higher click-through rate and are more likely to lead to a conversion. By employing this strategy, you can show your audience that you understand their wants and needs, making them more likely to trust your brand and engage with your content.

Here is an example tailored for your website:

Personalization for Potential Customers and Loyal Customers

Learn how Pets Deli, one of the market leaders in the European D2C pet food market, increased its conversion rates with personalized banners for different customer segments 🚀

Recommendation #4: Personalized Landing Pages for Paid Traffic

If you're looking to maximize the ROI of your paid traffic campaigns, then personalized landing pages should be part of your strategy.

By tailoring your landing pages and matching the messaging to specific ads, you can speak directly to their needs, interests, and pain points. This level of personalization communicates that you understand their unique situation and makes them more likely to engage with your brand.

Create dynamic, personalized content for visitors from a specific campaign:

**Learn how Ruggable increased its CTRs by 7x and conversion rates by 25% with personalization based on different ads** 🚀

Taejae from Special Projects at Ruggable explains this massive uplift as “Let's say an ad about Ruggable being pet friendly, and then you run into a home page banner that has a dog picture in it as opposed to something completely irrelevant. Click-through rates were close to seven or eight times the original.”

The Bottom Line

While Gymshark does have a clean and well-designed website, the user experience could benefit from some personalization strategies. By implementing these strategies, your team can take the website to the next level and make it more engaging for visitors:

• Implement a real-time segmentation approach to expose visitors to relevant dynamic content while increasing the click-through rate and average revenue size

• Personalize the homepage and promo banners for new customers and existing customers

• Personalizing your home page for each advertising campaign that a visitor clicks on will help you convert more of the paid traffic you receive

• A/B test all the content on your website within your CMS

Ninetailed’s ‘Plug-and-Play’ Solution for Contentful

It was kind of a godsend because it was so easy. Ninetailed plugged right into what we're building within Contentful and removed all the worry in building a custom solution.

— Dylan Feiner, Product at Ruggable

As experts in the field of personalization, we provide a proven methodology that evaluates your current situation, identifies opportunities for personalization, and devises a roadmap to maximize the impact of the personalization process.

Our evaluation methodology is fool-proof and ensures that we not only identify the best personalization practices for your brand but also pinpoint high-impact use cases that will drive performance and end-user satisfaction by delivering the right experience at the right time.

The Opportunity

Industries, big and small, are increasingly realizing the significance of providing a personalized touch to their digital customer experience and are pivoting to meet individual needs. However, the process of scaling operations while delivering personalized experiences can be a daunting task for businesses.

You might think about whether it is really necessary for businesses to personalize their website experiences for their potential/existing customers.

The answer is a resounding yes, and here’s why:

There is a huge opportunity lying under personalized offers because, according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Subscribe now

Adding Experimentation and Personalized Experiences to Ritual

Recommendation #1: Create A/B Tests within Your CMS

With Ninetailed integrated with your headless CMS, you’ll have everything related to experimentation and A/B testing within your content management workflow. Therefore:

• no need to learn a new tool

• no need to switch to another tab

• no need to create a new workflow

• no need to create new data or organizational silos

Another benefit of reducing complexity is that it allows you to focus your efforts more effectively, create a better testing rhythm, and have higher testing velocity.

This is critical for maintaining a good testing rhythm, as it ensures that your team has enough time and energy to dedicate to each test scenario.

When Ninetailed was integrated into Contentful for one of our customers, we saw that teams could increase the testing velocity up to 200% compared to other solutions like Google Optimize — which ultimately yields better digital experiences and higher conversion rates.

Recommendation #2: Homepage Personalization

With the power of dynamic content, you can now take your website to the next level by tailoring the homepage to meet the unique needs and preferences of each individual user.

By leveraging data such as browsing behavior, location, and shopping history, you can present targeted content and offers that resonate with their interests and needs. Incorporating dynamic content into your homepage can also help stave off bounce rates by presenting relevant and engaging content as soon as the user lands on your page.

With this approach, your website can become more than just a static page; it can become a dynamic hub that constantly adapts to the user's needs, providing a truly personalized experience that cultivates loyalty and drives sales.

Here is an example tailored for your website:

Personalization for Potential Customers and Existing Customers with a Shopping History

Recommendation #3: Banner Personalization with Personalized Offers/Messages

By tailoring your banners with personalized offers or messages, you can grab visitors' attention and entice them to make a purchase.

Studies have shown that personalized banner ads have a higher click-through rate and are more likely to lead to a conversion. By employing this strategy, you can show your audience that you understand their wants and needs, making them more likely to trust your brand and engage with your content.

Here is an example tailored for your website:

Personalized Banner for New Customers and Returning Customers

Learn how Pets Deli, one of the market leaders in the European D2C pet food market, increased its conversion rates with personalized banners for different customer segments 🚀

Recommendation #4: Personalized Landing Pages for Paid Traffic

If you're looking to maximize the ROI of your paid traffic campaigns, then personalized landing pages should be part of your strategy.

By tailoring your landing pages and matching the messaging to specific ads, you can speak directly to their needs, interests, and pain points. This level of personalization communicates that you understand their unique situation and makes them more likely to engage with your brand.

Create dynamic personalized content for visitors from a specific campaign with Ninetailed Experience:

Learn how Ruggable increased its CTRs by 7x and conversion rates by 25% with personalization based on different ads 🚀

Taejae from Special Projects at Ruggable explains this massive uplift as “Let's say an ad about Ruggable being pet friendly, and then you run into a home page banner that has a dog picture in it as opposed to something completely irrelevant. Click-through rates were close to seven or eight times the original.”

The Bottom Line

While Ritual does have a clean and well-designed website, the user experience could benefit from some personalization strategies. By implementing these strategies, your team can take the website to the next level and make it more engaging for visitors:

• Implement a real-time segmentation approach to expose visitors to relevant dynamic content while increasing the click-through rate and average revenue size

• Personalize the homepage and promo banners for new customers and existing customers

• Personalizing your home page for each advertising campaign that a visitor clicks on will help you convert more of the paid traffic you receive.

Ninetailed’s ‘Plug-and-Play’ Solution for Contentful

It was kind of a godsend because it was so easy. Ninetailed plugged right into what we're building within Contentful and removed all the worry in building a custom solution.

— Dylan Feiner, Product at Ruggable

Before diving into the personalization, let's look at what Moonpig does:

Reading Recommendation: A Comprehensive Guide to MACH Architecture

Moonpig

Moonpig is a technology platform at heart, but it’s known as the leading e-commerce destination for greetings cards, physical gifts, flowers, and personalized gift experiences.

The Background of the Personalization Journey

If you're a business, you know that attracting leads and retaining customers is essential to your success. Moreover, as a business, you understand the importance of understanding your visitors and what they want.

And if you're looking for ways to improve your conversion rates in a direct-to-consumer environment, leveraging zero-party data about customers’ preferences for personalization may be the answer.

Adding this layer of customer understanding to your website, you can create a more tailored experience for all of your visitors, regardless of who they are, which will improve engagement and conversion - ultimately.

The Opportunity

You might think that is it really necessary for businesses to personalize their website experiences for their potential/existing customers?

The answer is a resounding yes, and here’s why.

There is a huge opportunity lying under personalized offers because, according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Adding Personalization Layer to Moonpig’s Website

Step 1: Building the Tech Stack

To create the best possible personalization experiences for its visitors, Moonpig needs to leverage the zero-party data from reminders existing, and potential customers are entering.

Moreover, in order to create the best possible personalized experience, Moonpig will need to activate/enrich all of the data points made by the same visitor under one customer profile - with the help of Ninetailed's unified customer profile feature.

For this personalized experience, Moonpig will need the following tech stack:

• Contentful as a headless CMS

• Ninetailed as a personalization solution

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors are shown exactly what they need before making the desired action, which can help increase conversion rates.

Therefore..

We hypothesize that by personalizing the product recommendations by reminders Moonpig can show its visitors personalized pages with products, messages, and offers they're interested in - increasing the likelihood of clicking through and making a conversion.

The bottom line, to create a personalized web experience, Moonpig needs to leverage the zero-party data they acquire via reminders.

Step 3: Defining Personalization Signals

To create a seamless digital customer experience with a personalized web page, Moonpig will use the following signals:

• Occasion: Knowing the occasion will allow Moonpig to show personalized gifts to its potential customers

• Date: Knowing the occasion date will allow Moonpig to show the personalized gifts to its potential customers at the right time

Step 4: Personalization Journey

To create a personalized web experience for Moonpig’s visitors, let's define a hypothetical personalization journey:

1. A visitor lands on Moonpig’s website and fills out the reminder.

2. After completing the reminder, the same visitor visits Moonpig’s website a couple of days before the occasion and faces a personalized website with tailored product recommendations, messaging, and offers.

Read More: Using Personalized Content to Supercharge Conversion Rates

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, a visitor lands on Moonpig’s website and fills out the reminder:

After completing the reminder, the same visitor visits Moonpig’s website a couple of days before the occasion and faces a personalized website with tailored product recommendations, messaging, and offers:

The Bottom Line

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences and profitable growth with the composable architecture.

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Before diving into the personalization, let's look at what FTD does:

FTD

FTD, also known as Florists' Transworld Delivery, is a floral wire service, retailer, and wholesaler based in the United States. FTD was founded as Florists' Telegraph Delivery in 1910, to help customers send flowers remotely on the same day by using florists in the FTD network who are near the intended recipient.

The Background of the Personalization Journey

Although FTD has a very detailed product description and which type of flowers are included in bouquets, FTD doesn't have a recently viewed products section either on its homepage or product pages.

We believe that there is a huge opportunity lying under 'recently viewed products' because of creating a better customer experience by improving the product navigation.

→ Learn how Pets Deli increased its conversion rates by 51% during Black Friday with Contentful and Ninetailed

The Opportunity

If a website visitor is interested in buying a certain product from your online store, why not make it as easy as possible?

You can do this by adding the "recently viewed products” feature to your online store.

This will allow customers to be able to see which items have been viewed recently. In other words, these are the products they showed the most interest in.

Adding 'Recently Viewed Products' Personalization

Step 1: The Tech Stack

To create personalized recently viewed products, FTD needs to leverage behavioral first-party data they have.

Moreover, in order to create the best possible personalized experience, FTD needs to source all of the data points made by the same visitor under one merged profile - whether

• the user is signed in or not

• new customer or loyal customer

• etc.

In this way, all website behavior will be enriched under the same profile, allowing FTD to create a seamless personalization experience.

For this personalized experience, FTD needs the following tech stack:

• Contentful as a content source

• Ninetailed as an experience API

Step 2: Defining Hypothesis and Methodology

It's no secret that browsing is an essential part of shopping.

We all browse around online stores, searching for the best products and clicking different products over and over again.

Wouldn't it be helpful if there were some gentle reminders for visitors?

If a visitor has already viewed a product, then the visitor has shown interest. And if the visitor has shown interest, s/he is more likely to purchase the product. Therefore, it makes sense to show visitors' recently viewed products.

You might think that this is a simple solution, but it's actually used by some of the biggest names in online sales, like eBay and Amazon - and has proven to be very successful.

We hypothesize that by displaying a visitor's recently viewed products, FTD can remind them of what they've previously expressed interest in, increasing the likelihood of them clicking through and making a purchase.

Step 3: Defining Personalization Signals

To create a seamless customer experience with personalized recently viewed products, we'll use the following signals:

• Products Viewed: The previous activity allows personalizing where the user left shopping via showing recently viewed products.

Step 4: Personalization Journey

To create the personalized product page version for FTD, let's define our user's personalization journey:

1. A visitor lands on the FTD's website.

2. Then the visitor visits product #1

3. Next, the visitor goes to another product page: product #2

4. Before leaving the page, the visitor scrolls down to the "Recently Viewed Products" section and sees product #1

5. After that, the visitor checks another product: product #3

6. On this page, the visitor scrolls down and sees product #1 and product #2 in the "Recently Viewed Products" section

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, the visitor checks three different flowers. Firstly, the visitor views the ‘Life of My Life Bouquet’ (product #1). On the second product page, ‘Beautiful Spirit Basket’ (product #2), the visitor sees the following screen:

The visitor views ’Beautiful Spirit Basket’ (product #2) as a second flower. After that, the visitor checks another flower: ‘Long Stem Red Rose Bouquet’ (product #3). On this page, the visitor scrolls down and sees the following "Recently Viewed Products" section:

The Bottom Line

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

→ Learn how Pets Deli increased its conversion rates by 51% during Black Friday with Contentful and Ninetailed

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Before diving into the personalization, let's look at what Urban Outfitters does:

Urban Outfitters

Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding.

Urban Outfitters now operates over 200 stores in the United States, Canada, and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories, and home product assortments.

The Background of the Personalization Journey

On its product pages, Urban Outfitters has

• product details

• reviews

• ‘just for you’ recommendations

• often viewed with products

However, Urban Outfitters doesn't have a recently viewed products section either on its homepage or product pages.

We believe that there is a huge opportunity lying under 'recently viewed products' because of creating a better customer experience by improving the product navigation.

The Opportunity

If someone is interested in buying a certain product from your online store, why not make it as easy as possible?

You can do this by adding the "recently viewed products” feature to your online store. This will allow customers to be able to see which items have been viewed recently. In other words, these are the products they showed the most interest in.

Adding 'Recently Viewed Products' Personalization

Step 1: The Tech Stack

To create personalized recently viewed products, Urban Outfitters needs to leverage website behavior and first-party data they have.

Moreover, in order to create the best possible personalized experience, we'll source all of the data points made by the same visitor under one merged profile - whether the user is signed in or not.

In this way, all website behavior will be stored under the same profile, allowing us to create a seamless personalization experience.

For this personalized experience, Urban Outfitters will need the following tech stack:

• Contentful as a content source

• Ninetailed as an experience API

Step 2: Defining Hypothesis and Methodology

It's no secret that browsing is an essential part of shopping.

We all browse around stores, searching for the best products and clicking different products over and over again.

Wouldn't it be helpful if there were some gentle reminders for visitors?

If a visitor has already viewed a product, then the visitor has shown interest. And if the visitor has shown interest, s/he is more likely to purchase the product. Therefore, it makes sense to show visitors' recently viewed products.

You might think that this is a simple solution, but it's actually used by some of the biggest names in online sales, like eBay and Amazon - and has proven to be very successful.

We hypothesize that by displaying a visitor's recently viewed products, Urban Outfitters can remind them of what they've previously expressed interest in, increasing the likelihood of them clicking through and making a purchase.

Step 3: Defining Personalization Signals

To create a seamless customer experience with personalized recently viewed products, we'll use the following signals:

• Products Viewed: The previous activity allows personalizing where the user left shopping via showing recently viewed products.

Step 4: Personalization Journey

To create the personalized version for Urban Outfitters, let's define our user's personalization journey:

1. A visitor lands on the Urban Outfitters' website.

2. Then the visitor visits product #1

3. Next, the visitor goes to another product page, product #2

4. Before leaving the page, the visitor scrolls down to the "Recently Viewed Products" section and sees product #1

5. After that, the visitor checks another product: product #3

6. On this page, the visitor scrolls down and sees product #1 and product #2 in the "Recently Viewed Products" section

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, the visitor checks three different products. Firstly, the visitor views the ‘UO Sage Wild Flower Chart T-Shirt’ (product #1). On the second product page, the visitor sees the following screen:

The visitor views ‘UO Ecru The Great Wave Graphic T-Shirt’ (product #2) as a second item. After that, the visitor checks another product: product #3. On this page, the visitor scrolls down and sees the following "Recently Viewed Products" section:

The Bottom Line

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

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Reading Recommendation: A Comprehensive Guide to MACH Architecture

Before diving into the personalization, let's look at what Michael Hill is:

Michael Hill

Michael Hill is a specialty retailer that offers to craft distinct and appealing jewelry and accessories in North America and Oceania since 1979.

The Background of the Personalization Journey

If you're a business, you know that acquiring and retaining customers is essential to your success.

And if you're looking for ways to improve your conversion rates in a direct-to-consumer environment, leveraging shopping data for personalization may be the answer.

Offering the same discount rate in the banner to:

• potential customers

• existing customers

• loyal customers

is not the best way to optimize your customer experiences.

Therefore, by adding personalized experiences layer of customer understanding to your website, you can create a more tailored experience for all of your visitors, regardless of who they are, which will improve engagement and conversion.

The Opportunity

Is it really necessary for businesses to personalize their shopping experiences for their potential customers?

The answer is a resounding yes, and here’s why.

There is a huge opportunity lying under personalized offers because according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Pets Deli, one of the online retailers in Europe, increased its conversion rates by 51% compared to an industry conversion rate of 10 to 15%, according to a McKinsey report.

Read More About Pets Deli: Using Personalized Content to Supercharge Conversion Rates

Adding Personalized Experiences Layer to Michael Hill

Step 1: The Tech Stack

To personalize the discount rates in banners on the homepage, Michael Hill needs to leverage the shopping data to identify new customers and existing customers’ loyalties.

For this personalized experience, Michael Hill will need the following tech stack:

• Headless CMS → Contentful for content management

• Personalization as a Service → Ninetailed for personalized experiences

• CRM → Salesforce for customer data

• Commerce → Vue Storefront & Salesforce

Step 2: Defining Hypothesis and Methodology

We hypothesize that by personalizing the discount rates in homepage banners based on customer loyalty and status, Michael Hill can increase the likelihood of clicking through and making a conversion for potential visitors and existing customers.

Step 3: Defining Personalization Signals

To create this type of personalized experience, Michael Hill will use the ‘Number of Previous Orders’ or ‘Previous Order Value’ as a personalization signal:

• Number of Previous Orders = 0, show x% discount

• Number of Previous Orders > 0, show y% of discount

• Number of Previous Orders > 5, show z% of discount

Step 4: Personalization Journey

In order to better illustrate the personalized web experience for Michael Hill’s visitors, let's define a hypothetical personalization journey:

1. Michael Hill defines the personalization signal as the ‘number of previous orders’ and attaches discount banners with relevant customers

2. A visitor lands on Michael Hill’s website and sees a personalized hero section based on its shopping behavior, if:

   • Number of Previous Orders = 0, show x% discount

   • Number of Previous Orders > 0, show y% of discount

   • Number of Previous Orders > 5, show z% of discount

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier potential visitors and the existing customers will see different banners with different discount rates:

The Next Steps

Although we showcased one way of personalization based on shopping data, there are endless ways of personalized experiences.

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

How Pets Deli Increased Its Conversion Rates by 51% with Personalization

Before diving into how we personalize the website, let's look at what Headspace is doing:

Headspace

Headspace is a digital health platform that provides guided meditation sessions and mindfulness training. With hundreds of hours of content, it is acknowledged as one of the most comprehensive secular programs for meditation and mindfulness.

Its health application can be downloaded on mobiles and tablets that provide mindfulness and mental training through health videos and chat options, enabling users and companies to access free meditation sessions and mindfulness training.

The Background of the Personalization Journey

If you're a business, you know that attracting leads and retaining customers is essential to your success. Moreover, as a business, you understand the importance of understanding your visitors and what they want.

And if you're looking for ways to improve your conversion rates in a B2C environment, post-click personalization may be the answer.

Adding this layer of customer understanding to your website, you can create a more tailored experience for all of your visitors coming from one of your ads, regardless of who they are, which will improve engagement and conversion.

The Opportunity

Is it really necessary for businesses to personalize their website experiences for their visitors?

The answer is a resounding yes, and here’s why.

Because the purpose of a landing page is to convert visitors into leads by focusing on one offer and ensuring that the user experience is tailored to their wants and needs.

Landing pages are the first impression your customers have about your website, and as such, it needs to be perfect.

Moreover, there is a huge opportunity lying under personalized offers because according to research by Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Adding Personalized Experiences to Headspace

Step 1: The Tech Stack

To create the best possible personalization experiences for its visitors, Headspace needs to leverage the click events from paid ads.

Moreover, in order to create the best possible personalized experience, Headspace will source all of the data points made by the same visitor under one customer profile - with the help of Ninetailed's unified customer profile feature.

For this personalized experience, Headspace will need the following tech stack:

• Contentful as a headless CMS

• Ninetailed as a personalization solution

• Gatsby as a frontend delivery

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors are shown exactly what they need before making the desired action, which can help increase conversion rates.

Headspace has four focus categories:

1. Meditation

2. Sleep

3. Mindfulness

4. Stress

And, for each of these categories, they have paid ad campaigns around them:

Therefore..

We hypothesize that by personalizing the landing pages based on Headspace's main categories, Headspace can increase the likelihood of its visitors clicking through the offer and making a conversion.

Step 3: Defining Personalization Signals

To create a seamless digital customer experience with a personalized web page, Headspace will use the following signal:

• Campaign Parameters

Step 4: Personalization Journey

To create an example of a personalized experience for Headspace’s visitors, let's define a hypothetical personalization journey:

1. A potential visitor sees an ad for Headspace on Instagram/Facebook and clicks the ad.

2. A visitor lands on Headspace’s landing page and sees a personalized landing page based on the campaign.

Read More: Personalization as a Service

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, signals to use, required technology stack, etc.

Now let's look at the visuals to better understand it.

As we defined earlier, a potential visitor sees an ad for Headspace on Instagram/Facebook and clicks the ad:

After clicking the ad, the visitor sees a personalized variation of the homepage (personalized hero images, headline, and CTA) based on the campaign:

The Bottom Line

Although we showcased one example of personalization with one signal based on campaign data, there are more ways of personalization.

Just remember: Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

Share

Before diving into the personalization, let's look at what Ritual does:

Ritual

Ritual is a supplement subscription service that’s well known for offering high-quality multivitamins.

While the original product line was geared toward adult women, Ritual has since expanded its supplement line to include products that meet the needs of men, women, and children.

The Background of the Personalization Journey

If you're a business, you know that attracting leads and retaining customers is essential to your success. Moreover, as a business, you understand the importance of understanding your visitors and what they want.

And if you're looking for ways to improve your conversion rates in a direct-to-consumer environment, leveraging zero-party data about customers’ preferences for personalization may be the answer.

Adding this layer of customer understanding to your website, you can create a more tailored experience for all of your visitors, regardless of who they are, which will improve engagement and conversion.

The Opportunity

Is it really necessary for businesses to personalize their website experiences for their potential customers?

The answer is a resounding yes, and here’s why.

There is a huge opportunity lying under personalized offers because according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

Adding Personalization Layer to Ritual’s Website

Step 1: The Tech Stack

To create the best possible personalization experiences for its visitors, Ritual needs to leverage the zero-party data from product recommendation quiz submissions and click events from social and display ads.

Moreover, in order to create the best possible personalized experience, Ritual will source all of the data points made by the same visitor under one customer profile - with the help of Ninetailed's unified customer profile feature.

For this personalized experience, Ritual will need the following tech stack:

• Contentful as a headless CMS

• Ninetailed as a personalization solution

• Typeform as a quiz provider

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors are shown exactly what they need before making the desired action, which can help increase conversion rates.

Therefore..

We hypothesize that by personalizing the page elements based on campaign parameters and product recommendation quiz answers, in our case:

• campaign parameters

• gender

• age

• needs

• other demographic and need-based data

Ritual can show its visitors personalized hero images with products, messages, offers, benefits, and case studies they're interested in - increasing the likelihood of potential visitors clicking through and making a conversion.

The bottom line, to create a personalized web experience, Ritual needs to leverage the zero-party data they acquire via product recommendation quizzes.

Step 3: Defining Personalization Signals

To create a seamless digital customer experience with a personalized web page, Ritual will use the following signals:

• Age: Knowing the age of potential customers allows Ritual to target their audiences based on specific age range and life cycle stages:

• Gender: Knowing the gender will allow Ritual to show the gender-relevant products.

• Campaign Parameters

Step 4: Personalization Journey

To create a personalized web experience for Ritual’s visitors, let's define a hypothetical personalization journey:

1. A potential visitor sees an ad for Ritual on Instagram and clicks the ad.

2. A visitor lands on Ritual’s website and sees a personalized hero section based on campaign parameters.

3. The visitor starts taking a product recommendation quiz to see which vitamin best suits its needs.

4. After completing the quiz, the visitor sees a new version of the personalized homepage - focusing on the specific product with benefits, social proof, and related articles.

Read More: Using Personalized Content to Supercharge Conversion Rates

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, a potential visitor sees an ad for Ritual on Instagram and clicks the ad:

After clicking the ad, the visitor sees a personalized variation of the homepage based campaign parameters:

The visitor starts taking a product recommendation quiz to see which vitamin best suits its needs. After completing the quiz, the visitor sees a new version of the personalized homepage - focusing on the specific product with benefits, social proof, and related articles.

The Bottom Line

Although we showcased a very fundamental personalization based on firmographics, there are endless ways of personalization.

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

Refer a friend

But first, let's briefly look at what Ideagen does:

Ideagen

Ideagen provides quality, audit, and risk software to some of the most heavily regulated industries in the world. From healthcare and finance to aviation and environmental health & safety, their software helps businesses stay safe and compliant.

The Background of the Personalization Journey

If you're a business, you know that attracting leads and retaining customers is essential to your success. Moreover, as a business, you understand the importance of understanding your visitors and what they want.

And if you're looking for ways to improve your conversion rates in a B2B environment, using firmographic attributes for personalization may be the answer.

Adding this layer of customer understanding to your website, you can create a more tailored experience for all of your visitors, regardless of who they are, which will improve engagement and conversion.

The Opportunity

Is it really necessary for businesses to personalize their website experiences for anonymous visitors?

The answer is a resounding yes, and here’s why.

Because an average website sees 97% to 98% of anonymous visitors

Moreover, there is a huge opportunity lying under personalized offers because according to research by Accenture, 91% of consumers say they are more likely to engage with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

And the best part?

It doesn’t require expensive or time-consuming changes to your website – simply using zero-party and first-party visitor data via leveraging IP intelligence, form submissions, and website behavior to create targeted dynamic content is often enough.

Adding Personalization to Ideagen’s Website

Step 1: The Tech Stack

To create personalization experiences based on firmographic attributes for its visitors, Ideagen needs to leverage the zero-party data from form submissions, demo requests, etc., and first-party data they have via user behavior, IP intelligence, and so on.

Moreover, in order to create the best possible personalized experience, Ideagen will source all of the data points made by the same visitor under one customer profile - with the help of Ninetailed's unified customer profile feature.

For this personalized experience, Ideagen will need the following core tech stack:

• GraphCMS as a headless CMS

• Ninetailed as a personalization solution

• IP intelligence tool

Moreover, you can add

• CRM

• CDP

• Email marketing tool

to the core tech stack to create seamless omnichannel personalized customer experiences.

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors are shown exactly what they need before making the desired action, which can help increase conversion rates.

Therefore..

We hypothesize that by personalizing the page elements based on firmographic attributes and website behavior, in our case it will be:

• sectors

• company size (revenue and number of employees)

• location

• business need

• interested product

Ideagen can show its visitors personalized hero images, messages, offers, features, benefits, and case studies they're interested in - increasing the likelihood of them clicking through and making a conversion.

Step 3: Defining Personalization Signals

To create a seamless digital customer experience with a personalized web page, Ideagen will use the following firmographic signals:

• Industry: This type of grouping enables companies to tailor their strategy to the needs of enterprises in a particular sector. In addition to that, Ideagen has already targeted industries:

• Company Size: Company size allows personalizing the right audience with the right campaigns. Obviously, the impact of a marketing campaign targeting startups will be different from the impact of the same campaign targeting enterprises.

• Location: This signal helps to personalize and localize the content based on location.

and website behavior:

• Website Behavior: The website behavior allows personalizing the experience based on previous activity. This personalization signal is very important because Ideagen has different products for different business needs:

Step 4: Personalization Journey

To create the personalized web experience for Ideagen, let's define the visitors' hypothetical personalization journey:

1. A visitor (from the finance industry) lands on Ideagen’s website

2. IP Intelligence triggers the personalization

3. Visitor sees a personalized hero section based on industry

4. After that, the visitor scrolls down and sees personalized product offers

Alternatively, Ideagen can leverage the zero-party data they acquire via form submissions. In this case,

• (1) a visitor lands on Ideagen’s website,

• (2) then, the visitor visits a case study and fills out a form to download the case study.

• (3) Next time the visitor visits Ideagen’s website, s/he sees a personalized version of the website based on the zero-party data they have provided.

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, a visitor from the finance industry lands on Ideagen’s website. After Ninetailed personalizes the experience via IP intelligence data (which is under a couple of hundred milliseconds), the visitor sees a personalized version of the hero section:

After that, the visitor scrolls down to the product offers:

The Bottom Line

Although we showcased a very fundamental personalization based on firmographics, there are endless ways of personalization.

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

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Before diving into how we personalize the website, let's look at what Agicap is doing:

Agicap

Agicap develops and sells a SaaS platform for SMBs to manage and forecast their cash flows.

Agicap allows business owners to build dynamic, reliable forecasts and have real-time visibility over their current and future cash position. This data, which can be easily shared with banks, makes it easier for SMBs to access financing options.

The Background of the Personalization Journey

If you're a business, you know that attracting leads and retaining customers is essential to your success. Moreover, as a business, you understand the importance of understanding your visitors and what they want.

And if you're looking for ways to improve your conversion rates in a B2B environment, firmographic personalization may be the answer.

Adding this layer of customer understanding to your website, you can create a more tailored experience for all of your visitors, regardless of who they are, which will improve engagement and conversion.

The Opportunity

Is it really necessary for businesses to personalize their website experiences for anonymous visitors?

The answer is a resounding yes, and here’s why.

Because an average website sees 97% to 98% of anonymous visitors

Moreover, there is a huge opportunity lying under personalized offers because according to research by Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

And the best part?

It doesn’t require expensive or time-consuming changes to your website – simply using zero-party and first-party visitor data via form submissions, website behavior, etc. to create targeted dynamic content is often enough.

Adding Personalization to Agicap's Website

Step 1: The Tech Stack

To create firmographic personalization experiences for its visitors, Agicap needs to leverage the zero-party data from form submissions, demo requests, etc., and first-party data they have via user behavior, IP intelligence, and so on.

Moreover, in order to create the best possible personalized experience, they’ll source all of the data points made by the same visitor under one customer profile - with the help of Ninetailed's unified customer profile feature.

For this personalized experience, Agicap will need the following tech stack:

• Contentful as a headless CMS

• Ninetailed as a personalization solution

• Albacross as B2B intent data source and IP intelligence

• HubSpot as a CRM

• Segment as a CDP

• Moreover, you can natively integrate your analytics tools into this stack

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors are shown exactly what they need before making the desired action, which can help increase conversion rates.

Therefore..

We hypothesize that by personalizing the page elements based on firmographic attributes, in our case it will be:

• sectors

• company size (revenue and number of employees)

• location

Agicap can show its visitors personalized hero images, messages, offers, features, benefits, case studies they're interested in - increasing the likelihood of them clicking through and making a conversion.

The bottom line, to create a personalized web experience, Agicap needs to leverage the data they have.

Step 3: Defining Personalization Signals

To create a seamless digital customer experience with a personalized web page, Agicap will use the following firmographic signals:

• Sectors: This type of grouping enables companies to tailor their strategy to the needs of enterprises in a particular sector. In addition to that, Agicap has already targeted sectors:

• Company Size: Company size allows personalizing the right audience with the right campaigns. Obviously, the impact of a marketing campaign targeting startups will be different from the impact of the same campaign targeting enterprises.

• Location: This signal helps to personalize the content based on location.

Step 4: Personalization Journey

To create the personalized web experience for Agicap, let's define the visitors' hypothetical personalization journey:

1. A visitor lands on Agicap’s website

2. IP Intelligence triggers the personalization

3. Visitor sees a personalized hero section based on industry

4. After that, the visitor scrolls down and sees personalized social proofs

Alternatively, Agicap can leverage the zero-party data they acquire via form submissions. In this case, (1) a visitor lands on Agicap’s website, (2) then, the visitor visits a case study and fills out a form to download the case study. (3) Next time the visitor visits Agicap’s website, s/he sees a personalized version of the website.

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, a visitor from the fashion industry lands on Agicap’s website. After Ninetailed personalizes the experience via IP intelligence data (which is under a couple of hundred milliseconds), the visitor sees a personalized version of the hero section:

After that, the visitor scrolls down to the social proofs:

The Bottom Line

Although we showcased a very fundamental personalization based on firmographics, there are endless ways of personalization.

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

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Before diving into the personalization, let's look at what Recurly is doing:

Recurly

Recurly gracefully handles all the complexities of subscription billing and revenue optimization.

Recurly provides enterprise-class recurring billing management for thousands of subscription-based SaaS, Web 2.0, Mobile, content, and publishing businesses worldwide.

The Background of the Personalization Journey

If you're a business, you know that attracting leads and retaining customers is essential to your success. Moreover, as a business, you understand the importance of understanding your visitors and what they want.

And if you're looking for ways to improve your conversion rates, anonymous visitor personalization may be the answer.

Adding this layer of customer understanding to your website, you can create a more tailored experience for all of your visitors, regardless of who they are, which will improve engagement and conversion.

The Opportunity

Is it really necessary for businesses to personalize their website experiences for anonymous visitors?

The answer is a resounding yes, and here’s why.

There is a huge opportunity lying under personalized offers because according to research by Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.

When done correctly, personalization can lead to higher conversion rates, as well as increased customer engagement and loyalty.

And the best part?

It doesn’t require expensive or time-consuming changes to your website – simply using visitor data via form submissions to create targeted dynamic content is often enough.

Adding Personalization to Recurly’s Website

Step 1: The Tech Stack

To create personalized experiences for its visitors, Recurly needs to leverage the first-party data they have via IP intelligence.

Moreover, in order to create the best possible personalized experience, they’ll source all of the data points made by the same visitor under one customer profile - with the help of Ninetailed's unified customer profile feature.

For this personalized experience, Recurly will need the following tech stack:

• Contentful as a headless CMS

• Ninetailed as a personalization solution

• Albacross as an IP intelligence

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors are shown exactly what they need before buying, which can help increase conversion rates.

Therefore..

We hypothesize that by personalizing the page elements based on the IP intelligence, in our case it will be:

• industry

• company size

Recurly can show its visitors personalized hero images, messages, offers, features, benefits, case studies they're interested in - increasing the likelihood of them clicking through and making a conversion.

The bottom line, to create a personalized web experience, Recurly needs to leverage first-party data.

Step 3: Defining Personalization Signals

To create a seamless customer experience with a personalized web page, Recurly will use the following signals:

• Industry: This type of grouping enables companies to tailor their strategy to the needs of enterprises in a particular sector.

• Company Size: Company size allows personalizing the right audience with the right campaigns. Obviously, the impact of a marketing campaign targeting startups will be different from the impact of the same campaign targeting enterprises.

Step 4: Personalization Journey

To create the personalized web experience for Recurly, let's define the visitors' hypothetical personalization journey:

1. A visitor lands on Recurly’s website

2. IP Intelligence triggers the personalization

3. Visitor sees a personalized hero section based on industry

4. After that, the visitor scrolls down and sees personalized social proofs

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, which signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, a visitor lands on Recurly’s website. After IP intelligence triggers the personalization (which is under a couple of hundred milliseconds), the visitor sees a personalized version of the hero section:

After that, the visitor scrolls down to the social proofs:

The Bottom Line

Although we showcased a very fundamental personalization based on firmographics, there are endless ways of personalization.

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

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Before diving into the personalization, let's look at who Lick is:

Lick

Lick is a home decor brand that is helping people transform their homes with ease.

In their own words, Lick defines itself as a community-powered decorating movement that builds decorating confidence by inspiring and supporting all decorators with their projects.

The Background of the Personalization Journey

On its product pages, Lick has:

• detailed product descriptions

• community inspirations

• recommended products

Although Lick has all these components and customer touchpoints, it doesn't have a recently viewed products component on its product pages and home page.

We believe that there is a huge opportunity lying under 'recently viewed products' because of creating a 1-1 personalized experience by improving the product navigation.

The Opportunity

If someone is interested in buying a certain product from Lick’s online store, why not make it as easy as possible?

Lick can do this by adding the "recently viewed products” component to its online store. This will allow customers to be able to see which items have been viewed recently.

In other words, these are the products they showed the most interest in.

Adding 'Recently Viewed Products' Personalization to Lick’s Online Store

Step 1: The Tech Stack

To create personalized recently viewed products, Lick needs to leverage zero-party and first-party data they have.

Moreover, in order to create the best possible personalized experience, we'll source all of the data points made by the same visitor under one merged profile - whether the user is signed in or not.

In this way, all website behavior will be stored under the same profile, allowing Lick to create a seamless personalization experience for its visitors.

For this personalized experience, Lick will need the following tech stack:

• GraphCMS as a headless CMS

• Ninetailed as a personalization solution

• Shopify as a commerce solution

Step 2: Defining Hypothesis and Methodology

It's no secret that browsing is an essential part of shopping. We all browse around stores, searching for the best products and clicking different products over and over again.

Wouldn't it be helpful if there were some gentle reminders for visitors?

If a visitor has already viewed a product, then the visitor has shown interest. And if the visitor has shown interest, s/he is more likely to purchase the product. Therefore, it makes sense to show visitors' recently viewed products.

You might think that this is a simple solution, but it's actually used by some of the biggest names in online sales, like eBay and Amazon - and has proven to be very successful.

91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations.

Therefore...

We hypothesize that by displaying a visitor's recently viewed products, Lick may remind them of what they've previously expressed interest in, increasing the likelihood of them clicking through and making a purchase.

Step 3: Defining Personalization Signals

To create a seamless customer experience with personalized last seen products, we'll use the following signals:

• Products Viewed: The previous activity allows personalizing where the user left shopping via showing recently viewed products.

Step 4: Personalization Journey

To create the personalized version for Lick, let's define our visitor’s hypothetical personalization journey:

1. A visitor lands on Lick’s website.

2. Then the visitor visits a product. In this case, 'White 01 Matt Paint.’

3. Next, the visitor goes to another product page: 'Green 07 Matt Paint.’

4. Before leaving the page, the visitor scrolls down to the "Recently Viewed Products" section.

5. After that, the visitor checks another product: 'Multi-Room Painting Kit.’

6. On this page, the visitor scrolls down and sees the "Recently Viewed Products" section.

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, which signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, the visitor checks three different products. On the second product page, the visitor sees the following screen:

After that, the visitor checks another product. On this page, the visitor scrolls down and sees the following "Recently Viewed Products" section:

Finally, the visitor checks another product and sees the following screen:

The Bottom Line

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

Before diving into this personalized experience, let's look at what Top Villas do:

Top Villas

Top Villas is one of the world’s leading luxury villa rental specialists boasting a portfolio of more than 4,000 luxury villas in over 50 of the world’s finest vacation destinations.

The Top Villas portfolio boasts thousands of luxury hand-picked villas, from vacation homes in the heart of the action, to private properties in far-away places, with space to sleep 2, or space to sleep 20.

The Background of the Personalization Journey

As a business, you want to be able to scale customer acquisition in order to grow your brand.

However, this can be difficult if you're only selling luxury items that are not commonly bought.

One way to overcome this obstacle is through personalization.

Luxury brands can use personalization to target specific customers and make them feel special, which will entice them to buy from you.

By using personalization, you'll be able to increase your customer base while maintaining the exclusivity of your luxury brand.

The Opportunity

Is there anything more gratifying than feeling special?

Being treated like a VIP, receiving exclusive treatment, or just being recognized for who you are can make anyone feel valued.

And when it comes to luxury brands, nothing is more important than making customers feel special.

By understanding each customer's individual needs and wants, luxury brands can create a tailored experience that will encourage new customers to buy into the brand.

In today's competitive landscape, it is more important than ever for luxury brands to focus on personalized experiences in order to stand out from the competition and grow their businesses.

This can be a powerful tool for scaling customer acquisition and keeping customers engaged over time. Here’s how you can get started.

Adding Personalization to Top Villas’ Website

Step 1: The Tech Stack

To create personalized experiences for its visitors and customers, Top Villas needs to leverage the zero-party and first-party data they have via search results and website behavior they acquire.

Moreover, in order to create the best possible personalized experience, we'll source all of the data points made by the same visitor under one customer profile - with the help of Ninetailed's unified customer profile feature.

For this personalized experience, Top Villas will need the following tech stack:

• GraphCMS as a headless CMS

• Ninetailed as a personalization solution

• HubSpot as a CRM

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors are shown exactly what they need before buying, which can help increase conversion rates.

Therefore..

We hypothesize that by personalizing the page elements based on on-site search results and website behavior, Top Villas may show its visitors and customers personalized offers, destinations, and travel extras they're interested in, increasing the likelihood of them clicking through and making a purchase.

Step 3: Defining Personalization Signals

To create a seamless customer experience with a personalized home page, we'll use the following signals:

• Search Results: Personalized experiences based on visitors/customers’ past searches.

  • Desired Dates

  • Interested Destinations

  • Property Amenities

• Website Behavior: The website behavior allows personalizing the experience based on previous activity.

• Customer Status: This signal helps Top Villas to personalize its web experience for customers and prospects. For prospects, they can even personalize the messages and offers on their homepage based on the visitor's funnel stage, past behavior, and previous search results.

Step 4: Personalization Journey

To create personalized experiences for Top Villas’ visitors, let's define our visitors' hypothetical personalization journey:

1. A visitor lands on Top Villas’ website.

2. Makes a destination search on the website for a vacation.

3. Goes back to the homepage.

4. Chooses a destination and completes the purchase.

5. After the purchase, the customer comes back to the website homepage.

6. The customer checks different travel extras and buys additional services.

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, which signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

1. As we defined earlier, a visitor lands on Top Villas’ website. Then the visitor searches for a destination:

   • Caribbean > Barbados > St. James for Feb. 13th to 19th

2. After the search results, the visitor goes back to the homepage:

3. The visitor chooses a destination and completes the purchase. After the purchase, the customer comes back to the website homepage and sees a completely different homepage experience:

The Bottom Line

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

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But first, let's briefly look at what Carto does:

Carto

CARTO is the world’s leading cloud-native Location Intelligence platform, enabling organizations to use spatial data and analysis for

• more efficient delivery routes,

• better behavioral marketing,

• strategic store placements,

• and much more.

The Background of the Personalization Journey

If you're a business, you know that attracting leads and retaining customers is essential to your success. Moreover, as a business, you understand the importance of understanding your leads and what they want.

And if you're looking for ways to improve your lead conversion rates, anonymous visitor personalization may be the answer.

Adding this layer of customer understanding to your website, you can create a more tailored user experience for all of your visitors, regardless of who they are, which will improve engagement and conversion.

The Opportunity

Is it really necessary for businesses to personalize their website experiences for anonymous visitors?

The answer is a resounding yes, and here’s why.

When done correctly, personalization can lead to increased customer engagement and loyalty, as well as higher conversion rates.

And the best part?

It doesn’t require expensive or time-consuming changes to your website – simply using visitor data via form submissions to create targeted dynamic content is often enough.

Adding Personalization to Carto’s Website

Step 1: The Tech Stack

To create personalized experiences for its leads, Carto needs to leverage the zero-party and first-party data they have via form submissions from demo requests, ebook downloads, webinars, etc.

Moreover, in order to create the best possible personalized experience, they’ll source all of the data points made by the same visitor under one customer profile - with the help of Ninetailed's unified customer profile feature.

For this personalized experience, Carto will need the following tech stack:

• Contentful as a headless CMS

• Ninetailed as a personalization solution

• HubSpot as a CRM (to source the contact data)

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors (in our case: leads) are shown exactly what they need before buying, which can help increase conversion rates.

Personalization is key to making sure the visitors (in our case: leads) are shown exactly what they need before buying, which can help increase conversion rates.

• industry

• use case

• job role

Carto can show its leads personalized hero images, messages, offers, features, benefits, case studies they're interested in - increasing the likelihood of them clicking through and making a conversion.

The bottom line, to create a personalized web experience, Carto needs to leverage zero-party and first-party they acquired.

Step 3: Defining Personalization Signals

To create a seamless customer experience with a personalized web page, Carto will use the following signals:

• Job Role: This type of firmographic data helps to create more focused and effective personalization campaigns from industry level to department/position level.

• Industry: This type of grouping enables companies to tailor their strategy to the needs of enterprises in a particular sector.

• Use Case: This type of signal enables companies to understand which feature/benefit the customer is interested in.

Step 4: Personalization Journey

To create the personalized web version for Carto, let's define our visitors' hypothetical personalization journey:

1. A visitor lands on Carto’s website

2. Then, the visitor visits a case study and fills out a form to download the case study

3. After that, the visitor receives an email with the case

4. In the following days, the lead visits the website again and sees:

   1. personalized hero section (tailored title, subtitle, and hero image)

   2. personalized features of the product

   3. personalized case studies and white papers

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, which signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, a visitor lands on Carto’s website. Then, the visitor visits a case study and fills out a form to download the case study:

From this case study download, Carto will now:

• what type of use cases the lead is interested in

• job role and industry of the lead

• which industry is the lead is interested in

In our case, the visitor is:

• Job Title → Data Scientist

• Industry → Financial Services

• Use Case → Geomarketing

In the following days, the lead visits the website again and sees

→ a personalized hero section based on industry:

Moreover, based on the data (job title, industry, and use case) Carto has, they can personalize

• social proofs

• industry-specific features/benefits

• case studies

• testimonials

• blog posts

for its leads.

The Bottom Line

Although we showcased a very fundamental personalization based on firmographics, there are endless ways of personalization.

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

With the start of 2022, we started the Experience Stack Newsletter - a weekly roundup of curated posts and helpful insights about the digital experience:

There’s a lot of noise in the experience space. And the content that is out there usually lacks depth and substance.

For this reason, we decided to start the Experience Stack Newsletter.

Our mission is simple — becoming the best resource for ‘digital experience.’

What to Expect From the Experience Stack Newsletter:

Once a week, you’ll receive:

• insights about the topic of the week → in each issue, we’ll be talking about a concept and providing you some resources - in case you want to learn more about the topic.

• curated industry blog posts and case studies,

• filtered upcoming events & webinars,

• podcast episodes (we are also working on Experience Stack Podcast and will be launching it soon 🥳),

• ideas from Twitter, Reddit, & LinkedIn,

• YouTube videos,

• and many more…

If you’re interested in digital experience and want to read, watch, and listen only to the best content, this newsletter is for you.

👉 Sign Up for the Experience Stack Newsletter!

Let’s jump to this week’s case study.

In this case study, we’ll show you how we would personalize the digital experience on Routable for its visitors based on zero-party data it acquires via demo requests, ebook downloads, or any other type of form submissions.

But first, let's briefly look at what Routable does:

Routable

Routable is a B2B payments-based platform that allows its users to send and receive business-to-business payments.

Their secure payments solution helps businesses’ accounts payable/receivable teams automate bill-pay and invoicing, find errors, request authorization from supervisors, and streamline the company’s cash flow.

The Background of the Personalization Journey

If you're a business, you know that attracting and retaining customers is essential to your success. Moreover, as a business, you understand the importance of understanding your customers and what they want.

And if you're looking for ways to improve your customer retention rates, anonymous visitor personalization may be the answer.

Adding this layer of customer understanding to your website, you can create a more tailored user experience for all of your visitors, regardless of who they are, which will improve engagement and loyalty.

The Opportunity

Is it really necessary for businesses to personalize their website experiences for anonymous visitors?

The answer is a resounding yes, and here’s why.

When done correctly, personalization can lead to increased customer engagement and loyalty, as well as higher conversion rates.

And the best part?

It doesn’t require expensive or time-consuming changes to your website – simply using visitor data via form submissions to create targeted dynamic content is often enough.

Adding Personalization to Routable's Website

Step 1: The Tech Stack

To create personalized experiences for anonymous visitors, Routable needs to leverage the zero-party and first-party data they have via form submissions from demo requests, ebook downloads, etc.

Moreover, in order to create the best possible personalized experience, we'll source all of the data points made by the same visitor under one customer profile - with the help of Ninetailed's unified customer profile feature.

For this personalized experience, Routable will need the following tech stack:

• Contentful as a headless CMS

• Ninetailed as a personalization solution

• HubSpot as a CRM (to source the contact data)

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors are shown exactly what they need before buying, which can help increase conversion rates.

Therefore..

We hypothesize that by personalizing the page elements based on the information on CRM, in our case it will be:

• company size

• industry

• job title

Routable can show its visitors personalized hero images, messages, offers, features, benefits, case studies they're interested in - increasing the likelihood of them clicking through and making a conversion.

The bottom line, to create a personalized web experience, Routable needs to leverage zero-party and first-party they acquired.

Step 3: Defining Personalization Signals

To create a seamless customer experience with a personalized web page, we'll use the following signals:

• Job Title: This type of firmographic data helps to create more focused and effective personalization campaigns from industry level to department/position level.

• Industry: This type of grouping enables companies to tailor their strategy to the needs of enterprises in a particular sector.

• Company Size: Company size allows personalizing the right audience with the right campaigns. Obviously, the impact of a marketing campaign targeting startups will be different from the impact of the same campaign targeting enterprises.

Step 4: Personalization Journey

To create the personalized web version for Routable, let's define our visitors' hypothetical personalization journey:

1. A visitor lands on Routable’s website

2. Then, the visitor visits a case study and fills out a form to download the case study

3. After that, the visitor receives an email with the case

4. In the following days, the visitor visits the website again and sees:

   1. personalized hero section (tailored title, subtitle, and hero image)

   2. personalized features of the product

   3. personalized case studies and white papers

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, which signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, a visitor lands on Routable’s website. Then, the visitor visits a case study and fills out a form to download the case study:

In our case, the visitor is:

• Job Title → Chief Financial Officer

• Industry → Saas

• Company Size → 500+

In the following days, the visitor visits the website again and sees

• a personalized hero section based on industry:

• personalized features of the product based on job role:

The Bottom Line

Although we showcased a very fundamental personalization based on firmographics, there are endless ways of personalization.

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

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Before diving into the case study, let's briefly look at what PlusDental does:

PlusDental

PlusDental is a German teledentistry company headquartered in Berlin. It produces clear aligners for patients seeking minor dental adjustments. It is available in Germany, Austria, the United Kingdom, and several other European countries.

*After this visual, to make the case study easier to understand, we'll use an English translation of the page. However, all the personalization that will be happening in this case study does not depend on the language.

The Background of the Personalization Journey

The purpose of a home page is to convert visitors into leads by focusing on one offer and ensuring that the user experience is tailored to their wants and needs.

Although the locations are different from one PlusDental visitor to another, every visitor sees the same page and offers.

Therefore, the challenge for PlusDental is to show the right social proofs to the right visitor at the right time with the right location data.

The Opportunity

The main goal of location-based personalization is to deliver the right messages to the right people in a particular place without sending the same message to everyone that's not relevant to them.

To make the connection more personal between your website and your customers, you can personalize your website based on the following geographic segmentation variables:

• Location

• Time Zone

• Season

• Weather

By replacing generic homepage banners, images, and messages with personalized, relevant content based on users' geolocation, they are more likely to engage.

Adding Personalization to PlusDental's Home Page

Step 1: The Tech Stack

To create personalized experiences for different visitors from different locations, PlusDental needs to leverage the first-party data they have.

Moreover, in order to create the best possible personalized experience, we'll source all of the data points made by the same visitor under one merged profile (with the help of Ninetailed's unified customer data feature) - whether the user is signed in or not.

In this way, all website behavior will be stored under the same profile, allowing us to create a seamless omnichannel personalization experience.

For this personalized experience, PlusDental will need the following tech stack:

• Contentful as a Headless CMS

• Ninetailed as a Personalization Solution

• Additionally, PlusDental can have data sources (CDP, CRM, etc.) and analytics integrations

Step 2: Defining Hypothesis and Methodology

Personalization is key to making sure the visitors are shown exactly what they need before buying, which can help increase conversion rates.

This includes using tactics such as social proofs when someone's about to check out so the brand showcases testimonials (before - after image in this case) that specific groups of people might be more likely to be interested in - increasing the probability of sales for items not popular with all shoppers.

Therefore...

We hypothesize that by personalizing the social proofs based on location, PlusDental may show its customers a personalized before and after image they're interested in, increasing the likelihood of them clicking through and making a purchase.

The bottom line, to create a personalized home page experience, PlusDental needs to leverage the first-party data they acquired.

Step 3: Defining Personalization Signals

To create a seamless customer experience with personalized social proofs, we'll use the following signal:

• Location: As the title speaks itself, you can create different audiences and personalization based on the continent, country, state, region, neighborhood, or even post-code level.

In addition to the location signal, we can also benefit from website behavior as well. Since customers are using PlusDental for different reasons such as:

• crooked teeth

• tilted teeth

• tooth gap

• crowded teeth

we can also personalize social proofs based on the reason of usage (behavioral signal). However, in this case, we'll only focus on location data 🙂

Step 4: Personalization Journey

To create the personalized social proofs version for PlusDental, let's define our visitors' personalization journey:

1. A visitor from Berlin lands on PlusDental's website.

2. Then the visitor scrolls down and sees the social proofs. Before and after pictures of previous PlusDental customers.

3. However, with Ninetailed Personalization, the visitor sees the before and after pictures from its city/town.

The Result: Before vs. After

So far, we have talked about the hypothesis, methodology, which signals to use, and required technology stack.

Now let's look at the visuals to better understand it.

As we defined earlier, a visitor lands on PlusDental's website. Then the visitor scrolls down and checks before and after images. Normally, every visitor sees the same social proofs:

However, with personalization, visitors see the social proofs based on their locations. In our case, the visitor is from Berlin:

The Bottom Line

Although we showcased a very fundamental personalization based on location, there are endless ways of personalization.

Personalization is a continuous journey, which means that once one implementation is completed, companies will return to the beginning of the framework to analyze acquired data, discuss new ideas, hypothesize further improvements, and so on.

Through continuous learning and experimentation, this strategy enables various teams

• content marketing,

• growth,

• product management,

• development

to create meaningful personalization experiences.

Subscribe now